Monthly Archives: February 2013

Dogs in the Workforce

The term “working like a dog” takes on a whole new meaning if you work at a company that lets you bring your pooch with you to the office. According to the The American Pet Product Manufacturers Association (APPMA), nearly 1 in 5 American companies allow pets in the workplace which equates to nearly 1.4 million people bringing their pup to work with them every day. Several studies have found that having a pet in the office can lead to better workplace environments and more trust between co-workers. Many companies don’t allow dogs for numerous reasons (allergies, landlord rules, liability reasons, etc.) but it does seem like bringing your pooch to work is a growing trend. Sorry, friends of felines; unless your office is in your home, the chances of bringing your kitty to work are very slim. Check out some of the offices that allow our four-legged friends free roam in the office:

Google:

Straight out of their code of conduct, “Google’s affection for our canine friends is an integral facet of our corporate culture.” Unfortunately they feel as though the Google offices would be too much stress on cats, so they claim they’re strictly a dog company.

google

10Yetis: PR Agency:

Hugo, owned by the co-owners of the agency provides office entertainment nearly everyday. They say he’s an awesome icebreaker for new people coming into the office – did you ever think of having a dog in the office for that reason?

hugo

Designers Management Agency in Soho:

Lucy, their office pooch is extremely well behaved and peaceful but still acts as a great watch dog when the UPS delivery man comes bustling through the freight elevator doors. She looks like a piece of art, doesn’t she?

lucy

Build-A-Bear Workshop: 

The company’s love for animals goes beyond the shelves at Build-A-Bear. Employees who work at the World Bearquarters (headquarters) can bring the pups to work with them. Wonder if having the friendly guys in the office contribute to Build-A-Bear making Fortune’s 100 Best Companies to work for?

build a bear

Ben & Jerry’s:

Rambo was originally a stray in the neighborhood, his love of ice led him to the right home! Sean Greenwood, public relations spokesperson for the company describes what visitors may see when they visit the company, it’s not uncommon to see dogs roaming around the office space.

ben

Bhava Communications:

Define Center of Attention: Meet Lucas. He makes friends with anyone entering the doors at Bhava Communications and clearly doesn’t have a problem sitting front and center on the desks of their employees.

bhava

Clif Bar & Company:

With the company’s heavy focus on environmentalism and spending time outdoors it’s no surprise pets are more than welcome in their office. Often times there may be as many as 20 dogs running around the Emeryville, CA office! Never a dull moment.

clif bar

WellPet

At WellPet, the natural pet food and treats maker more than 30 dogs came to the office on Take Your Dog to Work Day last year. They were all treated to professional doggy portraits, a grooming station and games.

wellpet

Bissell:

It’s no coincidence that a Bissell (vacuum) is a necessity when you’ve got a house full of pets. The company has a special space inside their office called The Bissell Pet Spot with indoor kennels, a bathing station and an outdoor play area. Wonder if they test out their products in there after a week of dog play?

Bissell

Last But Not Least:

Not sure where this one is, but anyone that can get their dog to take care of business while at the office is worthy of coming with them to work by all means.

For future reference, June 22nd is Take Your Dog to Work Day!

Tagged , , , , ,

A Cure For Your Monday Morning Blues

Monday’s are the worst, especially when you ruin someone else’s Monday…monday4

Tagged , , , , ,

Telling Your Brand’s Story With a Video

How often do you find yourself talking with friends or colleagues about a great banner ad you saw earlier in the day? It doesn’t happen… For what reason do you share any type of content that you come across online? Because it’s stimulating…

Videos get shared because they tend to engage on another level than most ads and they have a connection with the viewer, regardless of whether it was intentional or not. It’s every brand’s dream to have a video go viral when in actuality it’s the random, humorous and awkward ones that garner the thousands of views and get shared hundreds of times. The ability to truly connect with someone on the other side of the screen is ultimately what causes the user to feel like it’s share worthy. If you’ve got a product and a storyline that you think resonates well with your customers, there’s no better way to get that story across than using a visual like video.

What Makes Video So Important?

  • YouTube videos are shown and ranked highly in Google Search results (with the right SEO optimization)!
  • Video is a great way to share your expertise and give your brand the credibility it deserves.
  • Video is easier to consume and often more memorable than written content.
  • Mobile is growing at an incredible rate and YouTube videos allow consumers to retain information while on the go.
  • Video is an awesome way to humanize and show an authentic side of your brand and/or products.
  • There’s no better way to highlight your product, demonstrate how it works and how it differentiates from your competitors than using video itself.
  • Visual stories of animations and motion graphics have continued to gain popularity. They can be very entertaining and another great way to connect with your audience in a friendly manner.
  • YouTube videos are extremely easy to share and embed within your company’s site or blog.

VideoInfo

Originally infographic from Kentinco, CMS

Tagged , , ,

A Cure For Your Monday Morning Blues

Just when you think you’ve got it bad…Monday3

Tagged , , , , , , , ,

A Cure for Your Monday Morning Blues

Somewhere out there someone’s a little worse off than you this morning… Monday2

Tagged , , , , ,

10 Reasons Why Video Marketing Is So Important for Your Business

Are you brainstorming new marketing strategies for your business in 2013? If so, video marketing should certainly be at the top of your list. Whether it’s creating a new visual presence for brand or improving upon the current one, it is definitely an area to start focusing your attention. There’s a good chance a large portion of your audience may already be there… waiting. Check out these incredible stats and facts on video marketing:

  • 1.8 million words… that is the value of one minute of video, according to Dr. James McQuivey of Forrester research. Did you know 1.8 million words is the equivalent of 3,600 typical web pages. If you were to write on average, one web page per hour, it would take you 150 days of writing just to achieve the impact of one minute of video!
  • ATTN: Email marketers – did you know that including a video in an introductory email increases click-through rates (back to your site) by 96%?
  • 100 million internet users watch online video every day.  Although your target audience is an extremely small portion of that, with the right target marketing it’s more than possible to reach them!
  • 42% of business executives have made their purchasing decision based on an online video they viewed. Even more astonishing, 60% of execs will watch a video before ever reading text on the page.
  • 80% of users remember a video ad they watched during the past month, 46% of which took specific actions after viewing (looked for more information, visited the website and/or purchased the product or service that was featured in the video).
  • Video creation has a lower cost of production than ever before and if done correctly, it can have an extremely positive impact on your overall SEO strategy.
  • Although Internet users are interacting with video ads more, 80% of video ads are abandoned halfway through viewing them. Plan your videos with a specific call-to-action in mind!
  • YouTube averages over 4 billion hits every day and 61% of B2B marketers use some form of online video to deliver content. So if you haven’t started yet, there’s no better time than now!
  • 50% of social media users are likely to view a video posted by a brand that they follow.
  • By 2014, online video could account for 50% of all internet traffic. That’s a lot of video marketing!

Enjoy this video we put together for Camp Dogwood! A sleepover Summer Camp Experience created for both you and your dog… together. Imagine that!

Tagged , ,

A Cure for Your Monday Morning Blues

There’s someone out there who’s got it a little worse than you this morning…Monday1

Tagged , , , , , ,
%d bloggers like this: