Why Video Marketing? Because These Experts Said So!

Have you found yourself wondering why your company should invest in video marketing? Why is video marketing important? What do the experts say about it? We’ve done a little of the initial research for you right here. Take a look at these quotes on what video marketers have to say about the industry and why it’s so important to implement a definitive marketing campaign:

1. “Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss, President of MultiVision Digital

2. The right people to start video blogging are those with a passion to tell a story. – Steve Garfield (Author Of Get Seen)

3. “By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.” – Ardath Albee, Author of Emarketing Strategies for the Complex Sale

4. “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich, Facebook Spokesperson

5. “Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” – Dan Patterson, What Makes an Online Video Worth Sharing?

steve jobs

6. “Audiences everywhere are tough. They do not have time to be bored or brow beaten by orthodox, old fashioned advertising.” – Craig Davis

7. “As you’ve noticed, people don’t want to be sold to. What people do want is news and information about the things they care about.” – Larry Weber, Author of Marketing to the Social Web

8. “There is no black magic to successfully attracting customers via the web.” – Rand Fishkin, CEO, Seomoz

9. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” -Peter F. Drucker

10. “By publishing content that shows buyers you understand their problems and can show them how to solve them, you build credibility.” – Ardath Albee

11. “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, marketing speaker

12. “The Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions.” – Danielle Sacks, Fast Company reporter

13. “Focus on the core problem your business solves and put out lots of content and enthusiasm, and ideas about how to solve that problem.” – Laura Fitton

14. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” – Pierre Omidyar, founder, eBay

15. That, and I think those who invest in producing more creative, high quality, and unique video content will be able to far exceed the success of their peers who only invest lightly. – Rand Fishkin, CEO, Seomoz

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One thought on “Why Video Marketing? Because These Experts Said So!

  1. marcrubner says:

    Reblogged this on marcrubner and commented:
    Telling a great story is effective. Telling a great story via video is wildly effective.

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