Leveraging LinkedIn for Your Small Business

While the general public views LinkedIn as a place to connect with recruiters and post an “online version” of their resume it’s also an exceptional platform for businesses to seek out and capture some very targeted leads. It provides a great opportunity for you to promote your product and/or services where many conversations around topics specific to your industry are most likely already happening. If you haven’t taken advantage of what LinkedIn has to offer, now is the time to start.

Finding leads on LinkedIn:

  • Use the advanced search opportunity to find members based on location, company, industry, job titles, size of company, etc.

  • Check out who’s been viewing your profile and reach out to them, they’re probably looking at your profile for a reason.

  • After you connect with users, send them a message thanking them for the connection. None of those generic messages either, it doesn’t take much to add a little personalization to it.

linkedin

Building Brand Awareness & Credibility:

  • Post engaging and relevant updates 3-4 days a week from both your own personal page and from your company’s page. LinkedIn is known to have a peak time between 12pm and 3pm during the workweek.

  • If you have more connections than fans on your company page – which is most likely the case – make sure you’re linking to your company’s page. Linkedin just recently added the @ mention feature making it easier to grab the attention of specific individuals and lead your connections directly to your company’s page more easily.

  • It’s important that you’re active in at least 5 groups pertaining to your industry. The people here are most likely already interested in what you have to share. Start sharing relevant content, engage with other user’s posts and generate conversations.

  • We highly suggest creating and hosting a group of your own as well. Build up a community that’s centralized around your brand and become a resource for your members by establishing a forum for them to share their best practices, obstacles, new ideas and opinions. This will help create credibility of your brand amongst your target market. We recently started one of our own, Your Pet Business Networking Group as a place to share ideas, meet other pet industry professionals and provide a networking opportunity for ourselves and other members

  • Encourage your current customers to leave recommendations on your company profile. Personalized recommendations, ratings and reviews are a HUGE market right now. Consumers are constantly seeking out what others have to say before making a decision to purchase a product or use a service.

What to do once you’ve created a LinkedIn Group:

  • Promote, promote, promote! If you have a monthly newsletter that you send out to your subscribers, include invitations to your LinkedIn group in it.

  • Once you build up your Group, it may be obvious that you have some very prominent and powerful members that contribute to the group. Need new content for your blog? Promote these members while doing so! If they’re introducing a new product or service of their own what better place to shine the spotlight on them than your company’s blog and within the group! The group members will be more apt to share the content with their audiences which in turn will help create brand awareness for you.

  • Avoid being too salesy or pitchy. People join LinkedIn groups because of the low-key relationship that’s expected of them. They don’t want to feel pressured into buying anything, but rather find a place to seek out information at their own convenience.

What are some of your favorite aspects of LinkedIn? What tactics work well for your small business, which ones don’t? Feel free to share in the comment section below, we’d love to hear about them!

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2 thoughts on “Leveraging LinkedIn for Your Small Business

  1. […] Leveraging LinkedIn for Your Small Business. […]

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