Pet Industry Tips for Trade Shows

Pet Industry Trade Show questions answered by pet business expert, Andy Darmohraj, Senior VP of American Pet Products Association. Global Pet Expo is the largest pet product trade show in the world with over 1,000 companies coming together for 3 days.

He leaves us 3 main pieces of advice:

1. Plan ahead! With trade shows giving you such a limited amount of time, planning ahead is crucial to your success. Check out the trade expo’s website, find exhibitors you’re interested in meeting with and set up appointments during your time there.

2. Prepare for a long day.

3. Have fun, there’s a reason you got into the business you’re in. Network, network, network!

Prior to attending let buyers know that you’re going to be there whether that’s through direct mail, advertising or sending out a brief email blast. Include a small teaser or something that will encourage them to visit your booth! Trade shows are one of the best places to find the newest most innovative products out there. Make sure you make your time worthwhile and establish connections that will continue to add to your success.

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