Hashtags have been on Facebook for a few months now so it is important to understand the RIGHT way to use them. But, before you can use them you should know how they work.
Hashtags are created when you type a word or phrase (without spaces) after a pound sign (#). The pound sign is referred to as a hashtag when used online through social media. By adding a # to a word or phrase you are making it a searchable link. Then readers can click the link and see who else is talking about a specific topic.
The purpose of hashtags is to make posts more visible. A person searching under that hashtag topic is able to see all the posts, including those they have not yet “liked.” Therefore your company’s page can be more visible to new customers, always a perk!
Our Top 3 Tips:
1. DON’T Over Use
When hashtags are used too often in a post, it makes them harder to read and they can get over looked. Also, avoid using hashtags more than 1-2 times per post.
2. Privacy Settings
Privacy settings are still in effect with hashtags so if you use a hashtag on a post that can only be seen by a specific group, then only that group will see it, even when it is being searched.
Facebook hashtags can be used to promote your brand, product, event, contest, or special discount offer. Creating a hashtag can help your promotion catch on more quickly with consumers.
Be careful if you are running a contest to only promote the contest through Facebook’s approved contest rules. For example, it is okay to spread information and awareness about the contest through a hashtag such as, #WinAChewToy. However, it’s against the rules to allow contest entries through that same hashtag.
- Friskies is using the hashtag #CatJobs and having customers post photos of the work their cats do around the home. It’s a way to build engagement with their followers and the cat community.
- Earth Rated Poop Bags uses #earthrated and #poopbags to reach potential new customers searching for the brand.
- Pup-Peroni has a wonderful and very easy hashtag of #pup to reach both those searching for the company and as a nice alternative to #dog, which comes up with a massive number of results.
To see more examples of hashtags on Facebook, we invite you to visit our Facebook page at: https://www.facebook.com/chicagopetvideo