Tag Archives: Chicago Pet Photo & Video

Do’s & Dont’s of Making Sales through Social Media

Think of social media outlets as online focus group just waiting to be tapped for ideas. The more value you provide the more likely they’ll be willing to participate and contribute. The average visit in an online B2B community is 10 minutes with 1 visit every 5-7 days. Finding these online platforms gives companies an opportunity to strategically connect with potential customers in a meaningful and deeper interaction.


Join An Online Community

  • DO establish an authentic persona for yourself, which is ultimately going to represent your brand.

  • DO nurture the community, provide valuable insights, stay on top of current trends in order to create critical mass and active contributions among members.

  • DON’T bombard the communities with posts asking them to visit your site and purchase your products. In other words don’t just drop your sales pitch in as a post for the day.

  • DON’T repeat posts. Don’t post the same word-for-word update across all 5 of your social media channels. Don’t send the same tweet out every day at 11am. Switch this up, create that authentic and transparent voice behind your brand.

Find the Best Place to Connect with Prospects

  • DO the necessary research to find out where your audience is and where they are having conversations.

  • DO spend time on blogs and comment sections, you’ll be surprised at how many people are already talking about you or what you do.

  • DON’T spend a majority of your time on Facebook if you’re trying to get the attention of C-Level executives.

  • DON’T waste time on platforms that aren’t relative to your audience. If there’s no engaging conversation happening it may be best to leave that platform behind.

Get the Most Out of LinkedIn

  • DO research into the different groups. Many of these groups are extremely niche and often relate directly to your product or service. LinkedIN is great for B2B sales.

  • DO provide valuable information and answers to members that are asking questions, become an expert in your industry.

  • DON’T post incessantly to the point where you’re going to get yourself bashed by other members or even banned from the groups.

  • DON’T use the generic LinkedIn message when connecting with someone. Put some thought into why you believe a connection to that person would be valuable for both of you.

Build the Relationship

  • DO spend time developing relationships. Good relationships will turn into leads!

  • DO share content that resonates well with your audience. The more they can identify with your posts the more loyal they’ll become to you, so much so that they’ll share with others extending the reach of your relationships.

  • DON’T ask a lot from your fans. Be mindful of their space and news feeds. Too much begging and asking could cause them to leave you.

  • DON’T stay silent if a mistake is made. We’ve all seen them happen, when a company Twitter account gets “hacked” or a thoughtless post gets posted at the wrong time. The worst thing you could do is stay silent during a case like this. Fess up, own up to your mistake and don’t lie to you followers. Don’t underestimate the power of a sincere apology and when possible, make light of the situation.

As a consumer, what are some of your biggest pet peeves that you see brands do?

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Marketing Tips for eRetailers

Episode 4 of Pet Professional series web show, “Your Pet Business.” Marketing Tips for eRetailers questions answered by pet business experts, Robbin & Joe Everrett, radio hosts of Pets Teach Us So Much.

Also featuring Seth Kammueler, co-owner of Perry Dog, as the featured new pet business. Host is Andrea Fischetti from Chicago Pet Video. For more information and other episodes, visit: www.chicagopetvideo.com

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Why Does a Dog Eat Grass?

A Dog is Not a Cow

Ever wonder why your dog eats grass? Dog food certainly doesn’t taste good to us, but it can’t be THAT bad, right? There are several theories out there, and most are wrong. Most people think dogs eat grass to make themselves sick, when in fact the dogs are most likely already ill.

Studies have been executed to try and link grass easting with illness, vitamin or mineral deficiencies and lack of roughage in the diet, none of which found any significant evidence. If you see dogs only eating grass from certain areas, this could be because it might taste better or have higher mineral deposits. Other ideas include that these are areas where other dogs have scented, or other animals have urinated.

But, fear not. Routinely eating small amounts of grass will not hurt your dog, and is perfectly normal. You should only worry when your dog eats lots of grass. It’s not easily digestible and there is a danger if vomiting occurs; pieces of grass can be deposited in the nasal cavity, which can lead to infection.

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Meet Andrew Daniels and Charlie Brown

Meet Andrew Daniels, Chicago Pet Photo & Video’s Production Coordinator
Andrew enjoys working with animals of all shapes, sizes, and temperaments. When Andrew is not shooting and editing videos or taking pictures for Chicago Pet Video, he is in the pursuit of tickling your funny bone at the iO theater. He is a 90’s music fanatic and his favorite Karaoke tunes range from “Zombie” by the Cranberries to “I Don’t Want to Miss a Thing” by Aerosmith. Give him a high-five the next time you see him (if you’re truly daring, maybe even a high-ten!)

Pet’s name and age:  Charlie Brown, 9 Years Old

Breed:  Welsh Corgi

Three words to describe your pet:  Friendly, Overweight, Absentminded

What stood out to you when picking them from the liter?  He had a hernia when he was born, which made him the runt of the litter.  We got him as a Christmas present and he reminded my parents of the puny little tree in A Charlie Brown Christmas, so they named him Charlie Brown.

Most unique trait:  Worst Guard Dog Ever…He loves everyone unconditionally.

Ideal day:  Sleep, eat, bark, sleep, sleep, wake up, sleep, eat, sleep.

Biggest guilty pleasure: Cheese.

Worst habit:  Pooping in living room or right in front of laundry room.  If he did it on the linoleum in the kitchen or tiles in the bathroom, we would like him more.  Or, you know, actually using the backyard bathroom.

Best trick:  “Be cute.”

Favorite outfit:  His Superman costume.

All time favorite thing about your pet:  Sometimes I completely forget he exists, but then I go back home and remember and I’m so excited to see him.  I feel like he has the exact same thought process.

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A Lovely Day for Peaches

Congratulations to Chicago Pet Fashion Star contest winner, Peaches! This lovely lady had just enough ‘Diva’ in her to be declared the winner and win a free photo shoot with Swarovski this past Saturday afternoon modeling a “Signature” piece. You may also be happy to know that this beautiful 12 year old girl is available for adoption. Here’s a tid-bit of information from her foster mom:

As you may have guessed I love the Pekingese breed. Ever since my first foster dog – a sickly little black Pekingese named “little man” – I have been in love. I foster dogs for any rescue willing to pull a Peke from a shelter in my area. Most often through Peke N Chin Midwest, based in MN. However, sometimes they don’t have space or have too many older dogs and can’t take one that I’m interested in rescuing. That is what happened with Peaches. So I was on my own with this rescue.

Being well networked with other rescues and people who volunteer or transport dogs for rescues, I was able to find someone to not only get her out but transport her to me in Chicago from a shelter in Springfield, Illinois.

She had been given up by her owner at 12 years of age. At her age and with her cataract, the shelter would not have been able to easily find her a new owner and would have had to euthanize her.

 So she came to my home. I quickly realized that she was a feisty little girl. She does not like other dogs and will bark and chase my cats, but also very sweet loving and cuddly with me and my children.

 It’s more difficult to adopt out a black dog especially an older one with cataracts and some socialization issues. She will always be safe and loved in my home, but I would love to see her in home with no other pets and where she could spend all day with her owner being loved,
petted and spoiled.

Well I think it’s safe to say, we’re obsessed with her… and there’s no reason you shouldn’t be either, especially with a face like this: 

Interested in taking Peaches home and making her a part of your family? Please contact andreaforanimals@gmail.com or for an online application visit AliveRescue.org. Alive Rescue has agreed to do the paperwork and necessary safety checks while her adoption fee of $150 will go to back to Alive Rescue.

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Meet Sarah Argue & her Favorite Girl, Zoey

Introducing Sarah Argue, Chicago Pet Photo & Video’s Social Media Coordinator
Sarah’s love for pets stems from the ripe young age of 4 when she got her first pony (it wasn’t that perfect, pretty little white one with a long flowy mane or tail either – but it was a pony). Dogs, cats, a rabbit and 4 more horses added to that herd throughout the course of her life. Don’t ask how she went from living on 10 luscious, green acres of land in Pure Michigan to an apartment with no animals and just a patch of grass 5 feet from her doorstep, but she did. Fortunately, working with Chicago Pet Video has given her the opportunity to continue showing the love and passion she has for her four-legged friends.

Pet’s name and age: Zoey, 5

Breed: The prettiest mutt you ever did see! Thinking a Collie or Sheltie mix of some sort?

Three words to describe your pet: Whiner, lover, snuggler

What stood out to you when picking them from the liter? Or if you rescued, why them among the rest? I rescued Zoey when she was around 2 years old. I had originally adopted a pitbull mix – that ended up turning a bit sour. I unfortunately had to take him back to ASPCA but shortly after, my eyes landed on little Miss Pretty aka Zoey. As disheveled as she looked, there was a softness in her eye that immediately caught my attention. As soon as I put my fingers inside her crate to pet her she literally reached out with her own paw and clutched my hand. Just when I thought that was love at first sight, we took her out for a walk and within 2 minutes she was on the ground, rolled over, belly in the air, just waiting for a belly rub – which she’s infamous for now.

Most unique trait: Best listener (in the midst of a squirrel chase halfway across the yard, she stops and turns around on a dime at the yell of her name)

Ideal day: If Zoey had her way every day (which she does) she’d spend it out chasing bunnies and rodents in the fields at my mom’s house and then end it cuddled up next to me on my pillow, ready for bed.

Biggest guilty pleasure: A good belly rub, until she falls asleep.

Worst habit: Rolling and eating in our horse’s poop. Every day.

Best trick: Zoey doesn’t do tricks, never has never will.

Favorite outfit: Her Michigan State Bandana.

All time favorite thing about your pet: Her endless love for me, she never leaves my side.

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Why Do Dogs Yawn?

Why do dogs yawn? Have you ever found it a little disheartening when you see your dog yawn?  Maybe you’re about to take your pet on an exhilarating walk, but then you see him or her yawn.  You think, “Oh, I’m sorry.  Am I BORING you by taking you on a walk?  Must I remind you that it’s one of your favorite things to do?”

The truth of the matter is, all mammals yawn to increase oxygen flow to the brain and increase heart rate.  Several dogs that compete can be seen yawning at the starting line, but it is ultimately to increase their ability, not because they are bored or uninterested in the event.

Yawning prepares dogs for several situations, including stressful ones.  If you see your dog yawning, take note of the stimuli around it to figure out if it’s being stressed out.  Maybe your aunt is visiting from out of town and your dog has never met her.  If the dog yawns, it could be a sign that he or she is uncomfortable or stressed out that there is a stranger in the home.

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“Chicago Pet Fashion Star” Contest

The annual Magnificent Mile Shopping Festival presented by Mastercard, the country’s only shopping festival of its kind, will return this weekend, August 24th and extend through September 6th for a can’t miss celebration. This coming weekend’s highlights include the “Pamper Your Pooch” portion of the festival. Lots of great events to look forward to, check it out:

Argent Restaurant & Raw Bar Doggie Brunch660 N. State St.

Saturday from 10:30AM – 3PM, savor a seasonal brunch on Argent’s outdoor patio with $5 mimosas and a chef’s selection of dog treats and a doggie bag for your pooch. RSVP at 312-202-6050.

Complimentary Photo Session: Priceless Lounge, The Shops at North Bridege: 520 N. Michigan Ave.

Saturday from 1:00pm-4pm, Chicago Pet Photo awaits for you and your pet to strike a pose. Pets are welcome in their fashion best or can dress up with items from on-site fashion trunk. The session is complimentary but prints are available for purchase! Swarovski will also be on-hand to answer any questions and provide smaller pieces of accessories for pets to model in their fashion photo.

One lucky Facebook Contest Winner will also have their photo shoot wearing a luxury signature Swarovski piece. Submissions for entry can be posted online to Chicago Pet Photo & Video’s Facebook page. Andrea Fischetti, Chicago Pet Video owner, “This is a once-in-a-lifetime opportunity to drape your fashionable pet in the luxurious crystals they were always meant to wear and receive the pictures to show for it!” It will surely be a memorable afternoon with fashion, photos, luxury jewelry, and lots of FUN!

Pet-Friendly Overnight Stays: The Magnificent Mile District

Gourmet treats, plush dog beds, pet massages and more… Book an overnight getaway with your pet on Saturday night at one of our many pet-friendly hotels.

Mercury Chicago’s Skyline Cruiseline’s Canine CruiseRiverwalk at SE corner of Wacker Drive & Michigan

On Sunday at 10:00am, enjoy the cool breeze in your hair (and fur!) with a 90-minute River and Lake cruise with yourpooch. Tickets go on sale day-of at box office.

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Dogs Enjoy their TV Time Too

If you own a dog, then you’ve probably caught your pup peering at the TV screen multiple times. We sometimes like to imagine they are following the interesting storyline of Murder She Wrote or rooting for Chuck Norris to kick the bad guys’ butts but in reality, dogs don’t see TV the way we do.  Because we have different eyes, dogs can’t distinguish what the objects on the screen are.  They just see light against dark or dark against light.

Another reason dogs “watch” TV is because they are interested in the sound that’s emitted from them.  Dogs are great at targeting where sounds are coming from so it makes sense they tune into the tube.  You may wonder why your dog doesn’t bark back to the dog barking on TV.  Oddly enough there is a difference between how a dog sounds on TV and a dog in real life. Your dog can easily detect this which is why they tend to ignore the ‘TV bark.’

Don’t be discouraged if you think the TV is just a waste of time for your dog.  Many people find that leaving the TV on for their dogs when they leave keeps the dogs calm when they’re gone.  This strategy may save you several chewed-up couch cushions…

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What Makes Your Business Exceptional?

We are a FINALIST in the City Treasurer’s Contest: “What Makes Your Business Exceptional?”

We had to create an innovative, creative, professional and successful business video showcasing the highlights of our Chicago Pet Photo & Video business. After becoming a finalist we are just a few steps closer to winning the $5000 first prize, $2500 second prize or the $1000 third prize. Check out what we put together and where the idea for the business stemmed from — the rescue of the beloved Murray.

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