Tag Archives: Chicago

When Does A Business Go Beyond The ‘Start Up’ Title?

As Chicago Pet Video is now entering the end of year two in business, I’m starting to think about how to classify ourselves. We’ve seen significant growth in the level of clientele we serve and larger business accounts, as well as more complex, and ultimately more rewarding work. However, I often still use the term ‘start up’ business when referring to our company.

Murray and Lizzie

What exactly does the term ‘start up’ mean, really? I use it to explain the fact that 2 of my employees still sit at a large table in lieu of us purchasing them desks – after all, we can’t spend all this money on fancy furniture, I need to make sure the business stays profitable. Also, I use it explain away the fact that pets run rampant in the office and it’s okay, it’s usually extras we’re using on a shoot, and a part of our culture. And I use the term ‘start up’ as it kind of just sounds cooler somehow, like I turned my back on corporate America and chose this as a way of life.

But this all begs the question, how much longer can we continue to call our business a start-up? Is it a certain sales point? A certain number of clients? Number of employees? When we get the fancy coffee in the kitchen instead of the cheap stuff?

IMG_5930

I’d like to think that we can consider being a start up as a state of mind – staying lean, focusing on the basics – which is producing great work and keeping our clients happy. As we outgrow this new phase and enter our adolescence, I want to keep those values strong and continue to push boundaries with our creative video campaigns and technology – Total Pet Expo TV was a success we’re super proud of! We really want to be the premiere video production company that specializes in working with animals and animal-related businesses which means we may have to start accepting some responsibility which comes with being a company that sticks around past the start up phase, like offering health insurance, increasing educational opportunities, and allowing ourselves to take a vacation periodically. I feel blessed to be surrounded by so many wonderful and talented people that help ensure our high quality work every day, now it’s time to relinquish control, at least a little, so I can start to focus on continuing our growth and future success.

-Andrea Fischetti, Managing Director of Chicago Pet Video

Andrea Working

Have a question? email us at info@chicagopetvideo.com

Tagged , , , , , , , , , , , , , , , ,

CPV meets Bryan Bickell, Founder of Chicago Loves Pits

What an honor to sit down with Bryan Bickell, one of the Blackhawks most highlighted players during the Stanley Cup playoffs for an interview with Chicago Pet Video. Despite being wrapped up in this heated series of games, registering eight goals and five assists for 13 points in 17 of the playoff games, the 27-year-old and his fiancee were happy to talk about their charity group Chicago Loves Pits and the so-called “bully breed” dogs. The video (to come) is part of a series of videos that we’re putting together on different popular dog breeds, this one specifically focusing on the pit bull breed, one that’s especially close to Bickell’s heart. The video will be available on PetMD’s website along with a second video with our very special interview with the two.

Bryan Bickell & Fiancee Amanda

Founded by Bickell, his fiancee Amanda Caskenette and animal advocated Alicia Boemi, Chicago Loves Pits is dedicated to promoting awareness, starting conversations, sharing the truth, and opening minds and hearts to encourage rescue and adoption of Pit Bull type dogs. With the help of Adopt-a-Pet.com, Chicago Loves Pits was an idea that turned into a reality. In 2012 Chicago Loves Pits launched its first campaign featuring two billboards located in prominent areas of Chicago that bore the headline: Bryan Bickell is the only fighter in this family. From there, Chicago Loves Pits has grown into a registered non-profit organization.

Thank you to Bryan and his fiancee, Amanda for taking the time out of one of your busiest weeks of the year to show your dedication and passion for such an important four-legged friend of yours.

Tagged , , , , , , , , , , , , , , , , , , ,

Why We Don’t Recommend GoogleApps for Small Businesses

Okay, so if you’re in the small business domain, you’ve heard all about the amazing world of Google. There is Google+, Gmail, GoogleApps, etc. Just one teeny problem that is missing in the marketing, the customer service is AWFUL. If you have a problem and call the 1-800 number, you will be connected with someone whose first language is not English and although that in itself is not an issue, it can present a problem when you’re trying to communicate.

Also, one small glitch we’ve come across is when we tried to upgrade from Gmail to GoogleApps, we lost our entire YouTube channel! That’s right, a video production company without samples, active video links, or unpublished videos (used to privately share content) all of a sudden disappeared. This is apparently a problem when you have a YouTube channel that is registered under the same domain name, in this case it was the name of our company, “Chicago Pet Video.” While we are a small company, we are incredibly busy serving our clients and to have our YouTube channel completely disappear did cause some waves and majorly effect the way we conduct business.

Initially we were switching our email system over and went straight for GoogleApps, but now Microsoft’s Outlook is going to have to win this small battle. I’d love to support Google here, but Microsoft’s customers support is definitely better (not by much, but still) and ultimately we can’t forgive them for permanently deleting our entire YouTube channel, with likes, comments, and all.

Anyone else have two cents to share on Gmail vs. Outlook or a similar customer service nightmare story to share?

Tagged , , , , , , , , , , , , , , , , , , , , ,

Perry to the Rescue

On Sunday, May 6th the Perry to the Rescue event was held at Chicago Party Animals. An awesome fundraiser was hosted for Annie’s Little Angel’s Small Breed Dog and Cat Rescue to help them continue the awesome work that they do. Over the course of the afternoon dogs received massages and nail clippings, while a Perry Dog clothing raffle took place as well as complimentary food and drinks for the guests. The dogs seemed to enjoy the opportunity to come relax, get a massage, and then get their photos taken.  A nice spoiling, spa day for them, definitely a real treat!

“The most important part of the Perry Dog mission is to raise money for animal welfare rescue groups. We want to give back for all that Perry, a rescued dog himself, has given to usas pet owners,” said Julia Morel, co-founder of Perry Dog, canine clothing line and pet parent of Perry.  Julia’s Chihuahua, Perry, was the initial inspiration behind the creation of the brand, who was in attendance of the paw-tay.

The dogs spent an afternoon of running around and playing games on the main floor. Admission was just $10.00 per dog and was open to all well behaved dogs 30 lbs and under. Those that did not have a dog were welcome to come and support the shelter for free.

Tagged , , , ,
%d bloggers like this: