Tag Archives: dog

When Does A Business Go Beyond The ‘Start Up’ Title?

As Chicago Pet Video is now entering the end of year two in business, I’m starting to think about how to classify ourselves. We’ve seen significant growth in the level of clientele we serve and larger business accounts, as well as more complex, and ultimately more rewarding work. However, I often still use the term ‘start up’ business when referring to our company.

Murray and Lizzie

What exactly does the term ‘start up’ mean, really? I use it to explain the fact that 2 of my employees still sit at a large table in lieu of us purchasing them desks – after all, we can’t spend all this money on fancy furniture, I need to make sure the business stays profitable. Also, I use it explain away the fact that pets run rampant in the office and it’s okay, it’s usually extras we’re using on a shoot, and a part of our culture. And I use the term ‘start up’ as it kind of just sounds cooler somehow, like I turned my back on corporate America and chose this as a way of life.

But this all begs the question, how much longer can we continue to call our business a start-up? Is it a certain sales point? A certain number of clients? Number of employees? When we get the fancy coffee in the kitchen instead of the cheap stuff?

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I’d like to think that we can consider being a start up as a state of mind – staying lean, focusing on the basics – which is producing great work and keeping our clients happy. As we outgrow this new phase and enter our adolescence, I want to keep those values strong and continue to push boundaries with our creative video campaigns and technology – Total Pet Expo TV was a success we’re super proud of! We really want to be the premiere video production company that specializes in working with animals and animal-related businesses which means we may have to start accepting some responsibility which comes with being a company that sticks around past the start up phase, like offering health insurance, increasing educational opportunities, and allowing ourselves to take a vacation periodically. I feel blessed to be surrounded by so many wonderful and talented people that help ensure our high quality work every day, now it’s time to relinquish control, at least a little, so I can start to focus on continuing our growth and future success.

-Andrea Fischetti, Managing Director of Chicago Pet Video

Andrea Working

Have a question? email us at info@chicagopetvideo.com

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CPV meets Bryan Bickell, Founder of Chicago Loves Pits

What an honor to sit down with Bryan Bickell, one of the Blackhawks most highlighted players during the Stanley Cup playoffs for an interview with Chicago Pet Video. Despite being wrapped up in this heated series of games, registering eight goals and five assists for 13 points in 17 of the playoff games, the 27-year-old and his fiancee were happy to talk about their charity group Chicago Loves Pits and the so-called “bully breed” dogs. The video (to come) is part of a series of videos that we’re putting together on different popular dog breeds, this one specifically focusing on the pit bull breed, one that’s especially close to Bickell’s heart. The video will be available on PetMD’s website along with a second video with our very special interview with the two.

Bryan Bickell & Fiancee Amanda

Founded by Bickell, his fiancee Amanda Caskenette and animal advocated Alicia Boemi, Chicago Loves Pits is dedicated to promoting awareness, starting conversations, sharing the truth, and opening minds and hearts to encourage rescue and adoption of Pit Bull type dogs. With the help of Adopt-a-Pet.com, Chicago Loves Pits was an idea that turned into a reality. In 2012 Chicago Loves Pits launched its first campaign featuring two billboards located in prominent areas of Chicago that bore the headline: Bryan Bickell is the only fighter in this family. From there, Chicago Loves Pits has grown into a registered non-profit organization.

Thank you to Bryan and his fiancee, Amanda for taking the time out of one of your busiest weeks of the year to show your dedication and passion for such an important four-legged friend of yours.

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Your Pet Business Episode 1: Sales Tips

Episode 1 of Pet Professional Series Web Show, “Your Pet Business.” Sales questions answered by pet industry sales expert, Stephanie Bell, from Blackwood Pet Food. Also featuring Melissa Ramirez, owner and founder of Zerimax, as the featured new pet business. Host is Andrea Fischetti from Chicago Pet Video. For more information, visit: http://www.chicagopetvideo.com

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A Cure For Your Monday Morning Blues

Somewhere out there, some puppy’s got it worse than you.

bad dog

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A Cure for Your Monday Morning Blues

This guy’s week isn’t off to a great startMonday7

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A Cure for Your Monday Morning Blues

Someone’s not getting off easy this time…monday6

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Pups & Pinot

Saturday, April 14th we had the opportunity to donate our photography services to the Pups & Pinot event. It was for a great cause benefiting the Lucida Puppy Fund, a fund that helps to pay for veterinary costs for puppies under six months old available for adoption. For only $30 per person we enjoyed endless appetizers, a lia sophia necklace or pair of earrings, wine and countless puppy kisses!

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